Gameboy dmg-01 value3/3/2023 ![]() Lateral thinking with withered technology Gunpei Yokoi, the creator of the Game Boy, was best known for his design philosophy of " lateral thinking with withered technology." Yokoi's idea was simple - to use older and cheaper technology to create a fun product without expensive cutting-edge tech. Nintendo's Game Boy and Super Mario Land. The longevity of the Game Boy also speaks volumes about the persistent appeal of portable full-length titles in a market dominated by bite-sized mobile games like King Digital Entertainment's (NYSE: KING) Candy Crush Saga. The birth of the Game Boy teaches us why Nintendo insists on using older technology in its consoles. Over the years, the original black-and-white console was upgraded with smaller form factors and color screens before finally evolving into the modern 3DS console. ![]() 's ( OTC:NTDOY) iconic Game Boy, which redefined portable gaming, turns 25 this week. Follow him on Twitter for more updates!įollow Co Ltd. His wheelhouse includes cloud, IoT, analytics, telecom, and gaming related businesses. Leo is a tech and consumer goods specialist who has covered the crossroads of Wall Street and Silicon Valley since 2012.
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